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How To Find The Perfect Profitable Blog Niche In 2022


Finding the right blog niche can make a huge impact on whether your new blog is insanely successful or a total flop.  If you want to make money blogging, you definitely want to put some thought into finding a profitable blog niche as well.


This post will help you find a blog niche that you are not only passionate about, but that you’ll have no trouble monetizing when the time comes.

Blogging Myths

Before I get into helping you find the perfect niche for your new blog, I think it’s important to make sure you’re expectations for blogging are realistic.  Depending on how much research you’ve done, you may not realize that you’ve been buying into one or more popular blogging myths.

Myth #1 – I’ll make tons of money blogging.

If you’ve decided to start a new blog because you want to earn fast money, go ahead and toss that idea in the trash.  That is a blogging myth created by scammers, preying on those looking for an easy way to get rich quick.

In a survey conducted by of 1,000 bloggers, “81% of bloggers never made even $100 from blogging“.  In that same survey, it states that only about 8% of those making money, made enough to support their family.

Although there are plenty of bloggers that do make money blogging (up to 6 figures in one month!), I don’t know of any that simply started a blog and watched the money start rolling in.  Those bloggers have all put in a ton of hard work and time to get where they are.

Myth #2 – Blogging is easy.

Another common misconception is that creating a successful blog is easy.  I’ll let you know right now, there is nothing easy about building and maintaining a blog.

If you’re planning to create a quality blog that readers will keep coming back to, plan to spend several hours on each new blog post.  That’s just the writing and editing!

Orbita found that “The average blog post now takes 3.5 hours to write.”  That’s just writing the post!  Then there’s all of the time put into creating graphics and promoting the post, responding to comments, doing research…the list goes on.

I go over writing drool-worthy blog posts here, if you want to know what you’re getting yourself into 🙂

Myth #3 – My blog will be unique.

This one will probably get me some backlash from the peanut gallery, but here goes. It’s highly unlikely that your blog will be unique and different.

There are about 2 million blog posts published every single day – chances are, the ideas you’ll be writing about have already been covered elsewhere.

That’s okay!  You can still create a very successful blog.  In fact, it’s better that you’re not completely unique.  That means you’ll be able to validate your ideas and make sure there’s an audience for your niche.  Also, you’ll have inspiration to draw from for new content down the road.



Like any small business, starting a blog to make money is going to take patience, hard work and diligence.  If you’re willing to put in the time and do what it takes to be successful, you are on the right track!

How To Find Your Perfectly Profitable Blog Niche

Choosing a niche for your new blog is an absolute must.  If you jump into blogging just writing about whatever comes to mind, you’ll realize pretty quickly that readers won’t keep coming back to your blog.

According to Wikepedia, “Niche blogs (also commonly referred to as “niche websites”) may appeal to “geographic areas, a specialty industry, ethnic or age groups, or any other particular group of people.

Finding the right niche will help you:

  • Drive targeted traffic to your blog
  • Build trust and authority for your brand
  • Make more money with your blog
I’ve created a free workbook that you can use to find your perfect niche.  Download it now.

What Are You Passionate About?

Creating a successful blog requires you to be adding fresh content on a regular basis.  No matter how creative you are, sometimes it’s hard to come up with something new to right about.

It’s much easier to write about topics that you’re passionate about.  You’ll have plenty of experiences to pull from for new blog post ideas.

Your enthusiasm for the topics will shine through in your writing and readers will pick up on that.  They’ll be more engaged with your content and keep coming back for more!

Favorite hobby or activity

Is there something you enjoy so much that you lose track of time whenever you’re doing it?  For example, do you absolutely love baking, fly-fishing or playing video games?

Sometimes your favorite hobby is the perfect idea for a profitable blog niche.

Area of expertise

You may not think of an area of expertise as a passion, but in many cases it can be.

  • Is there something that you know much more about than the average Joe?
  • Is there a topic that your friends and family consider you the go-to expert on?
  • Is there something you love to read about, and go out of your way to stay up-to-date on?

If you can answer “Yes” to those questions, you might possibly have your perfectly profitable blog niche!

I suggest writing down the hobbies and your areas of expertise as a starting point for niche-ideas.  If you come up with more than three, narrow the list down to your 3 favorites.


How Will You Help Others?

Another key ingredient of any successful blog is how the content you write resonates with others.  Finding a way to help other people with your blog is a surefire way to get people interested.

You already made a list of niche ideas that you are passionate about.  What are some of the obstacles or pain points that are common with these ideas?

Your blog should be able to provide solutions for your readers.  So how are you going to help others?

Using your Top 3 ideas from the exercise above, write down all of the products you could promote or services you could offer for each one.

If you want to monetize your blog, this is the step that is most important when selecting your niche.

I bet you’re getting closer to choosing your perfect profitable blog niche, aren’t you?  AWESOME!!

Validate Your Profitable Blog Niche Idea

It’s always smart to do some research on your blog niche idea before locking it in.  You want to make sure there’s an audience for your content so you’ll get traffic to your blog.

Ask Friends & Family

Ask your friends and family what they think about your idea.  Tell them about the ways you could monetize your idea and get their feedback.

They may even offer some insight on other ways to make your blog even more valuable.

Check Out Pinterest

Searching topics on Pinterest is another great way to validate your niche ideas.  People use Pinterest to find inspiration and solutions.  If there’s an audience for your blog, you’ll find Pins leading to other blogs in that niche.

Once you start your blog, you’ll definitely want to use Pinterest to promote your content.  Check out these posts to learn how to use Pinterest strategically to grow your blog:


Too many would-be bloggers don’t put any thought into their niche and end up dead in the water before their blog ever has a chance.

Although there’s a lot of hard work that goes into a successful blog, you’ll be off to a great start by choosing a niche that fits you.

By using the steps in this post to choose your niche, you’ll have a much easier time:

  • Writing quality helpful blog posts
  • Attracting targeted traffic excited about your content
  • Building authority in your niche as the go-to expert
  • Selling products and services that resonate with your audience

[bctt tweet=” The road to success and the road to failure are almost exactly the same. ” username=”next_levelblog”]

What to do next

Do you have other helpful tips for choosing the perfect profitable blog niche?  Did you download the free workbook to help you choose your niche?

I’d love to know what you think about this topic!  Please leave your answers and feedback in the comments section below.

What to do after you choose your profitable blog niche

Now that you’ve decided on a niche, you can also take the next steps to set up your new blog.  I offer a variety of services for new bloggers that will help you launch your new blog with a bang!  You can check them out here.

Be sure to join the Next Level Bloggers Facebook group. It’s the perfect place to get answers to all of your blogging questions without having to comb through the Blogosphere.  Plus, you’ll connect with other new bloggers that will cheer you on and keep you motivated towards your goals.

Until next time…

Happy Blogging!

How To Find The Perfect Profitable Blog Niche In 2022

19 thoughts on “How To Find The Perfect Profitable Blog Niche In 2022”

  1. Interesting post – some great tips and advice here! I will definitely have to take some of this on board next time I am having a blogging block and want to make money from my blog x

  2. This is a great post for those of us starting out. I’ve been blogging for about 5 years and have only started making a little bit of income last year. Definitely not enough to support my family, but it’s more of a side hustle. You provided some super tips!

  3. I remember when I took the time to think about what I wanted to write. It took me a bit to find what I wanted to write about. And then I had to figure out my voice in writing which is a whole other thing. It takes time.

  4. Well, I would slightly disagree with some of the points.

    I think interest is the main point while it comes to niche in blogging.

    What you said is 100% correct from the business point of view (no doubts about it.)

  5. very useful post for a person looking for earning money blogging. it is a wise decision to start from knowing what you want to achieve and only after build your blog. it was the other for me but I do think profitable niche is better

  6. Being in the blogging space for 13 long years I can’t but agree more with your tips. I have so much but can say that irrespective of how many articles are published now everyday, only few have managed to carry on through their sheer passion.

  7. Wow, such a great read, I really find the tips effective. I will use these strategies to attract more audience on my blog.. 😊

  8. Spot on. It’s certainly not a get rich quick scheme. If you’re passionate about your topic though and like engaging with other people then it can be great fun though.

  9. Those tips at the beginning = gold! After almost two years of blogging, I can say it’s a really hard job to do if you’re seeking success. Awesome post!

  10. Great read…and so much on point things that I’ve discovered blogging. Definitely would like to join your FB group.

  11. This is really informative. Those stats on money-making blogs are new to me!! And, honestly, it’s pretty encouraging! After reading this, I want to get more hyper-focused on my niche and start digging into some research on how to better appeal to my target audience.

    1. Hi Rebecca! I’m glad the post helped. Since you’re ready to work on being more appealing to your target audience, I have a great post that will help you build a target reader avatar. The workbook is very detailed and will help you really understand your target reader, what their pain points and obstacles are, making it easier to create great content! Check it out here.

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