Ultimate Pinterest Profile Settings To Grow Your Blog


If you’re new to blogging, or an experienced blogger that’s just getting started with Pinterest, these Pinterest profile settings tips are going to set your growth on fire!

Although the Pinterest support articles will give you the basics, I know you’re not looking to just fade into the background with your new account.  You want to stand out, and are ready start building your blog’s reputation as an expert in your niche.

The Ultimate Pinterest Profile Settings Tips

I’m going to help you create the ultimate Pinterest profile for your blog or brand, that will get you more followers, more repins, and, ultimately, more traffic to your blog.

Create Your Free Pinterest For Business Account

Pinterest offers users the opportunity to create a completely free business account.

You have the option of converting your personal account over to a business account, but I highly recommend creating a brand new account, so you can keep your personal Pinterest interests separate from your brand’s boards.

Create your new Pinterest For Business Account here.

The Ultimate Pinterest Profile Settings

Once you have created your new business account, there are a few profile settings that are key to creating your ultimate Pinterest profile.

Think of your profile as your own personal billboard, and your one shot to gain a pinner’s interest in your brand or blog.

Access your profile settings by clicking the gear icon on your Pinterest profile page, then scroll down to the Profile section to access the following settings, in order.

1. Business Name

This is the name that will be visible to other users on Pinterest, so you want it to match your brand.

I also recommend adding your tagline or a few keywords that best describe your blog, to grab people’s attention.

My Business Name on Pinterest is “Next Level Blogging – Start A Blog|Make Money Blogging”, which is the name of my blog and my tagline.  Right away, anyone that views my Pinterest profile will know what my blog and my pins will have to offer.

You can put anything you want in this field, so don’t feel trapped into using your blog’s name.  Nadalie Bardo from It’s All You, Boo, does a great job of utilizing the Business Name section of her profile, by describing what she has to offer on her blog, as an alternative to using her blog name.

FatalJay from The Star Solace uses the blog name, and also adds keywords to the Business Name section, describing the content that can be found on The Star Solace.


2. Profile Picture

When choosing a picture for your profile, keep in mind that the picture is tied to your blog or brand.

I use my Next Level Blogging logo, since that is what I use on all of my social media accounts across the web.  There is still a debate over whether or not your logo is the best choice.

If you don’t have a logo, or want your readers to have a more personal connection with your brand, use a head-shot against a solid background, like Brandon, from The Passive Dollar.


Consistency is key for branding yourself, so use the same profile picture across all of your social media accounts.  Remember, you are setting yourself up as an expert in your niche.

Your photo will say a lot about the quality of your content to someone who has never read your blog.  If you use a crappy photo, readers will assume you have crappy content…choose wisely.

Related: The Perfect Pinterest Strategy For Bloggers

3. Username

Pinterest will automatically assign you a user name, but it can be changed.

Make your username easy to remember, easy to spell, and as close to your brand-name as possible.  You have 15 characters to work with, and it must be unique, so make it count!


4. About You

The Pinterest About You section is your chance to shine!  You’re only allotted a whopping 200 characters to do so.   Be sure to let readers know what makes your blog amazing, how you can help them, and get them engaged.

This is also the section that is indexed by Google, so be sure to include your brand’s top keywords in your description.

Don’t forget to include a link to one of your awesome opt in offers.  Anything that will get them over to your blog, and everyone loves freebies 🙂


5. Location

Entering a location is optional.  If you’re trying to reach readers or customers in a specific area, you can input that area in this field.

If your audience is the worldwide web, this field can be left blank.

Bonus Tip: Use the location field to add an additional link to your website or a cool optin.

6. Website

This is where you will enter your blog’s url, and most importantly, confirm your website with Pinterest.

Don’t skip this part!  Confirming your website only take a minute.  By doing so, everything that gets pinned from your website will automatically have your profile picture and website url attached to it.  Pretty cool, huh?

There are several ways to confirm your website, and if you have a WordPress.org website, here is the easiest way that I have found.

Install and activate the free Insert Headers and Footers WordPress plugin.

On your Pinterest Profile Settings page, under website, enter your blog url and click “Confirm Website”.

A box should pop up containing code that needs to be added to the header of your blog.  Copy this code to your clipboard.

On your WordPress dashboard, under Settings, click Insert Headers and Footers.

In the “Scripts In Header” section, paste the code that you copied from Pinterest, and Save.

Go back to Pinterest, and hit “Confirm Website” again, you’ll get a message indicating your website has already been confirmed, and you’re all set!

If you don’t have a WordPress.org website, click here to access the instructions from Pinterest.

You’ve now completed your profile settings on Pinterest, just be sure to click Save Settings at the bottom of the page.

 You Mastered Your Pinterest Profile Settings

That wasn’t so bad, was it?  You have just set yourself on the right track to become a Pinterest master!  Implement these Pinterest profile tips on your own account, and let me know how it goes.

Are you already using some of the strategies mentioned in this post?  Do you have a Pinterest profile tip that isn’t mentioned?  I enjoy your feedback and am always eager to learn from you, as well!  Let me know your thoughts by leaving a comment below.

Ignite Your Pinterest Growth with the Ultimate Pinterest Profile
Ultimate Pinterest Profile - Next Level Blogging
Ultimate Pinterest Profile - Next Level Blogging
Ultimate Pinterest Profile Settings To Grow Your Blog

87 thoughts on “Ultimate Pinterest Profile Settings To Grow Your Blog”

  1. Day by Day getting traffic from google, it’s a difficult job. Now Most of bloggers turning traffic from Pinterest but before getting traffic with Pinterest you must know How to create a profile where people will job with you..
    In this article you did a very good job where you added all aspect of pinterest profile..

  2. Hey,

    Such a cool list of must-do Pinterest optimization tips. The trick to adding another URL instead of location was such a sneaky way. Been using Pinterest for 2 years but never thought of it.

    Thanks a lot!

  3. I’ve used a lot of these tips and they’ve helped my reach tremendously! I’m currently working on several different tactics to increase my followers and reach. Pinterest is constantly changing!

  4. Wow Angel! I just learned so much I have to bookmark this page for reference in the future. I’m new to blogging and even newer on Pinterest, and I find it so confusing, so thank you very much for sharing! The only thing that confuses me is the WordPress parts, I use Wix which I like but I find it hard to replicate what WordPress can do for blogs.

    1. No problem. Glad to include you, and look forward to collaborating with you! We’re all in this together, right?
      I hope you will also stay in the loop with what Next Level Blogging is up to, and I look forward to seeing you in our Facebook group, or the NLB community.

  5. Damn there are some good tips..never would have gotten the idea to add keywords to my name, but will try that now…really been struggling with pinterest xD Just can’t figure it out properly =(

    1. Hi Sabine. Thanks for the feedback! I have learned how to use Pinterest to the max and am working on a course to help other bloggers master Pinterest. If you’d like, I can let you know when it’s ready. In the meantime, if you subscribed to my email notifications, you’ll receive free tips that I don’t include in my posts, in a much shorter version. April is my Pinterest month! Glad you stopped by 🙂

    1. That’s awesome, Alicia. I’d love to have you collaborate on our group boards. Follow @nextlevelblog and send me an email with your Pinterest username, and I’ll get you added.

    1. It will work wonders for your blog, Adrian! Thanks for stopping by. I hope you have signed up for my email notifications, and if you haven’t, you can do so by clicking here. I am always updating information on my blog, and will have courses and a new community going live on Saturday, April 8th.

  6. Thank you for making me think about Pinterest. Question- do you think, a blog (my blog) about Living life with a quadriplegic spouse (essentially a lifestyle blog with a focus on physical ability) has a place on Pinterest? I have to think about what that would even look like. Thanks again!

    1. Absolutely! I will send you an email with some examples of what might work, after taking a look at your blog. I’m focusing on my course and community launch for the next couple of days, but will definitely get back to you. I’d love for you to be at the launch party! I’ll be giving away prizes and answering questions, live. You can grab your free invite here.

  7. I really needed this. I barely update my Pinterest profile and everyone keep saying it will bring the highest traffic to the blog. I will definitely be using your tips

  8. holy moly this was a lot of information I will have to come back to this soon to make sure I got it all. Pinterest is going to be my focus in April I signed up for your course. Looking forward to it.

    1. That’s awesome, Nicole. I’m excited about all of the information that will be packed in that ProBound course. I am working on a quick tutorial for this post as well, since it is a lot of information. I’ll shoot you a link to it by email, if you’d like 🙂

  9. Thanks for the article. I tried to get into Pinterest a while ago but found it just wasn’t ‘me’. One thing that concerns me about using social media is that I am still more comfortable with the older platforms (e.g. Facebook) and have never been able to get into the more recent ones, especially those using visuals and photos as it’s just not like me to snap away with my camera at every opportunity. I’ll take these tips and try giving Pinterest another go (I actually joined without even realising – that’s how clued up I am!)

    1. Hi Louise! I rarely snap my own pictures, since there are so many great resources for free images and editing. You will get a list of those resources when you sign up for email notifications. Keep in touch…I can help you through it 🙂

    1. Hi Kelly! Thanks for stopping by. You can change these settings at any time in your profile settings, but I know what you mean. Pinterest doesn’t even suggest any of this, you have to figure it out on your own!

  10. Awesome tips! I’ve been struggling to see how useful Pinterest is but I see a couple of things that I can do now to at least use it a little more effectively. Thanks!

    1. Yes, these are all just small pieces of the bigger picture. I can’t wait to get out more tips! I love the response and appreciation you guys are giving back. April is officially Pinterest month. Lol.

  11. Thank you for this helpful guide. I am still not sold on if Pinterest is right for me. I have been doing so much research and some say you need pin 3-4 things a day! Is that really necessary?

    1. Yana..thanks for the feedback. Don’t hate me, but after you get the hang of it, you will want to pin closer to 20-30 pins a day.

      That has to sound intimidating to someone that isn’t quite sold on Pinterest, but I promise you, it is not as scary as it sounds. There are tools available to help you make that happen, so you’re not chained to Pinterest all day!

      Send me an email and I will reply with more details on Pinterest, and more info on how it can help your blog, specifically. You got this 🙂

  12. I’m brand new to blogging (my blog is 3 weeks young) and I’m just starting to get passed the basic blog life and into promotion on social media (including Pinterest). The thought of starting my business Pinterest board has been so overwhelming to me. That is, until now. This is so helpful and I’m definitely saving to reference this week as I work on my board. Thanks~!

    1. That’s great, Amy, glad to help. Pinterest will make a huge difference for your blog, if done right. Once you’re set up, be sure to join some of my group boards. Group boards help get your pins in front of a wider audience. Happy Pinning!

  13. I actually had a friend tell me to add taglines to my business name and I was like, “ehhh I don’t know.” You just confirmed that I should! Thank you so much!

    1. You’re welcome! Sometimes we worry about being “too pushy”, but you know what, the right people will be able to find you, and if anyone thinks it’s too much, let them move along. Thanks for stopping by Andy!

  14. Oooo so much valuable info here!!! I need to step up my Pinterest game after reading this that’s for sure!!!

    1. Glad to help CourtneyLynne. I have group boards you may be interested in joining, too. Follow me @nextlevelblog, and let me know which boards you’d like to pin to. Thanks for checking out my blog!

  15. Wow, for the love of me, I have failed to understand Pinterest, this has really been eye opening! Thank you. Off to work on my pinterest! thank you!

  16. Thank you for all of these tips! I struggle with Pinterest! I have a food blog and I’ve heard from other foodies that most of their traffic comes from Pinterest. I’ve also done all of these tips so I’m not sure what else to do!

    1. Join group boards! If you want to join my desserts and meal recipes group boards, send me your Pinterest username, and I’ll add you. Group boards are a great way to reach new Pinterest followers!

  17. Thank you for this! I had been having trouble with knowing how to verify my site! I also made a couple of other tweaks from your ideas! So appreciated! 🙂

  18. No matter what profile it is, it’s really important that we build it with our brand. I love these tips, it’s a lovely guide especially for those who would like to change or improve their profiles.

    1. That’s great Maya! Feel free to drop another comment with some of your own success tips. I’m always anxious to learn. By the way, I’ve opened up several boards as group boards, and would love to have you as a collaborator. I’ll send you an invite. 🙂

  19. These are excellent tips. I know my pinterest profile can use a bit of work. I’m going to bookmark this page so I can fix it up when I have the time. Thanks for the info!

    1. I’m glad you found it helpful. The right profile settings is just the beginning of maximizing the benefits of your Pinterest account. Let me know once you get started, and I’ll be happy to share some other tips with you. 🙂

  20. I love that Pinterest is a genuinely fun social media market to use – but I’ll confess, I haven’t done my best at using it beneficially. I just don’t really use it enough, that’s the issue – but this year, I did start making more of an effort to at least include pinnable pretty images.

    1. Smart move, Brandi. There are so many ways that Pinterest can help us grow our businesses, and once you have all of the information, it gets easier to implement the strategies. If you’re not using Tailwind to schedule your pins, it can really help save time, and find other great content to add to your boards. Here’s my referral link for a free $15 credit on Tailwind (let’s you try their Plus service free for 30 days), and if you use it, you will love it! I’ll be writing a review soon, about all of the benefits of Tailwind. Try it here, if you’re interested, and I’ll also get a free month, which would be lovely 🙂

  21. I do think that you could do some good things with those business applications while you are already making money. Given how Facebook and Instagram handle their business accounts, I am worried that they would try to extract money from a business account by treating it differently than private accounts, even if they are more professional looking.

    1. No problem, Sondra. Some bloggers, especially new to blogging or Pinterest, don’t even know these settings exist! Pinterest doesn’t give very user-friendly guidance, in my opinion. Glad to help.

  22. I love pinterest. Lately, this is where most of my traffic comes from. It took a while. Keep at it if it takes a while to build.

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