If you’re new to blogging, or an experienced blogger that’s just getting started with Pinterest, making the most of your Pinterest profile is essential for turning pinners into blog subscribers.
Although the Pinterest support articles will give you the basics, I know you’re not looking to just fade into the background with your new account. You want to stand out, and are ready start building your blog’s reputation as an expert in your niche.
How To Create The Ultimate Pinterest Profile
I’m going to help you create the ultimate Pinterest profile for your blog or brand, that will get you more followers, more repins, and, ultimately, more traffic to your blog.
Create Your Free Pinterest For Business Account
Pinterest offers users the opportunity to create a completely free business account.
You have the option of converting your personal account over to a business account, but I highly recommend creating a brand new account, so you can keep your personal Pinterest interests separate from your brand’s boards.
Create your new Pinterest for Business account here.
The Ultimate Profile Settings
Once you have created your new business account, there are a few profile details that are key to creating your ultimate Pinterest profile.
Think of your profile as your own personal billboard, and your one shot to gain a pinner’s interest in your brand or blog.
Access your profile settings by clicking the gear icon on your Pinterest profile page, then scroll down to the Profile section to access the following settings, in order.
This is the name that will be visible to other users on Pinterest, so you want it to match your brand.
I also recommend adding your tagline or a few keywords that best describe your blog, to grab people’s attention.
My Business Name on Pinterest is “Next Level Blogging – Making Your Blog’s Success Inevitable!”, which is the name of my blog and my tagline. Right away, anyone that views my Pinterest profile will know what my blog, and my pins, will have to offer.
You can put anything you want in this field, so don’t feel trapped into using your blog’s name. Nadalie Bardo from It’s All You, Boo, does a great job of utilizing the Business Name section of her profile, by describing what she has to offer on her blog, as an alternative to using her blog name.
FatalJay from The Star Solace uses the blog name, and also adds keywords to the Business Name section, describing the content that can be found on The Star Solace.
When choosing a picture for your profile, keep in mind that the picture is tied to your blog or brand.
I use my Next Level Blogging logo, since that is what I use on all of my social media accounts across the web. There is still a debate over whether or not your logo is the best choice, since consumers like a personal connection with whomever they are purchasing from. Since Next Level Blogging is fairly new, and I’m working on increasing the awareness of my brand, I believe my logo is the best choice. If you are trying to do the same, I suggest using your logo.
If you don’t have a logo, or want your readers to have a more personal connection with your brand, use a head-shot against a solid background, like Brandon, from The Passive Dollar.
Consistency is key for branding yourself, so use the same profile picture across all of your social media accounts. Remember, you are setting yourself up as an expert in your niche.
Your photo will say a lot about the quality of your content to someone who has never read your blog. If you use a crappy photo, readers will assume you have crappy content…choose wisely.
Pinterest will automatically assign you a user name, but it can be changed.
Make your username easy to remember, easy to spell, and as close to your brand-name as possible. You have 15 characters to work with, and it must be unique, so make it count!
The Pinterest About You section is your chance to shine! You’re only allotted a whopping 200 characters to do so. Be sure to let readers know what makes your blog amazing, how you can help them, and get them engaged.
This is also the section that is indexed by Google, so be sure to include your brand’s top keywords in your description.
Don’t forget to include a call-to-action, which could be one of your best opt-in offers, or a an awesome discount for joining your email list. Anything that will get them over to your blog, and everyone loves freebies 🙂
Addi Ganley, at AddiGanley.com, does a fantastic job of making use of the About Me section on her Pinterest profile.
Entering a location is optional. If you’re trying to reach readers or customers in a specific area, you can input that area in this field.
If you’re audience is the worldwide web, this field can be left blank.
Bonus Tip: Use the location field to add an additional link to your website or a cool optin.
This is where you will enter your blog’s url, and most importantly, confirm your website with Pinterest.
Don’t skip this part! Confirming your website only take a minute. By doing so, everything that gets pinned from your website will automatically have your profile picture and website url attached to it. Pretty cool, huh?
There are several ways to confirm your website, and if you have a WordPress.org website, here is the easiest way that I have found.
Install and activate the free Insert Headers and Footers WordPress plugin.
On your Pinterest Profile Settings page, under website, enter your blog url and click “Confirm Website”.
A box should pop up containing code that needs to be added to the header of your blog. Copy this code to your clipboard.
On your WordPress dashboard, under Settings, click Insert Headers and Footers.
In the “Scripts In Header” section, paste the code that you copied from Pinterest, and Save.
Go back to Pinterest, and hit “Confirm Website” again, you’ll get a message indicating your website has already been confirmed, and you’re all set!
If you don’t have a WordPress.org website, click here to access the instructions from Pinterest.
You’ve completed your profile settings on Pinterest, just be sure to click Save Settings at the bottom of the page.
Validate Rich Pins
You Did It!
That wasn’t so bad, was it? You have just set yourself on the right track to become a Pinterest master! Implement these strategies on your own Pinterest profile, and let me know how it goes.
This post is just a taste of how Pinterest can help make your blog’s success inevitable. My upcoming ProBound Pinterest Course will teach you everything else you need to know to master Pinterest like a pro.
ProBound Pinterest Master Course
Are you ready to become a Pinterest Master?
Get on the list to be notified when this game-changing course becomes available!
Are you already using some of the strategies mentioned in this post? Do you have a Pinterest profile tip that isn’t mentioned? I enjoy your feedback and am always eager to learn from you, as well! Let me know your thoughts by leaving a comment below.
18 Niche-Specific Pinterest Group Boards
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