As a blogging coach, I run across blog posts every day that do not include an image worth sharing on Pinterest. If you’re one of these bloggers, you are missing out on a huge source of traffic to your blog.
Learning to create the perfect Pinterest image for each blog post isn’t as complicated as it may seem. With the right tools, you can create images that get shared over and over again.
Pinterest is growing rapidly and most users are looking for new ideas and products to try. In fact, according to Pinterest For Business, 90% of Pinterest searches are unbranded.
With the right images and keywords, Pinterest can become the main source of your traffic, and even your income.
This post is only going to be helpful if you’ve already created a business account for your blog.
If you haven’t, I suggest checking out my post Ignite Your Pinterest Growth With The Ultimate Pinterest Profile. That post goes over everything you need to know about setting up your blog’s Pinterest account and creating a profile that converts.
Validate Rich Pins
If you haven’t done so already, you should validate rich pins on your website.
Validating rich pins makes all images pinned from your website even more valuable to pinners.
Once validated, additional information will be added automatically to your pins, including your url, an image description, author, and article name.
The easiest way to validate your rich pins is through the Yoast SEO plugin on your WordPress dashboard.
- Go to the Yoast SEO, click on Social.
- Click on the Facebook Tab.
- Enable Open Graph Meta Data.
If you don’t have the Yoast plugin or a WordPress website, just go to the Pinterest Rich Pins Validator, and follow the instructions.
You will need some type of design tool to create your perfect Pinterest images. Canva is an online design tool that is simple to use, but your images will look amazing.
They offer templates for all of your social media and blog post images, or if you prefer, upload your own images and create a pin from scratch.
Canva makes designing pins easy, even for those that aren’t tech savvy. Choose different layouts, fonts, and colors to create an image that is perfect for your brand.
5 Steps To Creating The Perfect Pinterest Image For Your Blog Post
1. Use High Quality Images
The first step to creating the perfect Pinterest image is to choose a high quality photo.
If you’re not a photographer, that’s okay. There are plenty of websites that offer free stock photos for you to use as you please. Just make sure that you use a website that doesn’t require attribution for their images.
If you’re a new blogger, you may not know where to find images to use for your posts and on your website. You have to either take your own photos or find a stock photos that don’t require attribution.
Don’t be overwhelmed by this thought if you’re not much of a photographer. There are plenty of websites that offer free stock photos. I’ve compiled a list of websites with free high quality images for bloggers in my post 27 Websites With Free Images For Bloggers.
Images with people showing emotion do well on Pinterest. Try to include people in your images when possible. Remember, stand out from the competition and get that click-through!
2. Use Vertical Images Only
Pinterest is a visual search engine that sorts pins into columns so vertical images work best.
Pinterest suggests an aspect ratio of 2:3, and the ideal image size of a pin is 735px X 1102px.
You can get away with longer images, especially for infographics. Just don’t make your pin longer than 1560px or your image will get cut off.
I know many of you create a rectangular feature image for your blog posts, which share easily on Twitter and Facebook.
You will need to create a separate vertical image for Pinterest for every post. Add it to the end, or somewhere in the body of the post.
When readers click on your Pinterest share button, your vertical image will pop up for them to pin.
Create Pinterest-optimized feature images. There are a lot of bloggers starting to do this because of the popularity of Pinterest. I am working on transitioning over to that myself.
3. Add A Text Overlay
Once you have chosen your vertical image, you will need to add a text overlay.
The text should include your blog post title or other text that entices pinners to click through to your blog post.
Use large, easy to read fonts to convey your message.
Why Is Text Overlay Important?
If you take a look at your Pinterest feed, you’ll notice all of the images have text overlay with the post name, or some description of what the pin is.
Users of Pinterest are looking for new ideas. Without any text, your image is just a pretty picture. Your pin will just get lost in Pinterestland.
If you are offering a cool opt in, mention that on your text overlay. You could even create a separate pin just for your optin that links directly to the sign up form. Everyone loves free stuff.
4. Brand Your Image
Every image that will be shared on Pinterest should include your branding. Pinners want to know the pin is coming from a reliable source before they click.
What Is Branding?
Branding an image is as simple as adding your blog’s url to your image. If you have a logo, add that as well.
Branding also consists of the colors and fonts that you use on your website.
Why Is Branding Important?
Branding your Pinterest images will help pinners become familiar with your brand. If pinners recognize your branding as a trusted source of valuable content, they will pin more of your images that show up in their feed.
Also, branding your pins keeps your images safe. It will be much harder for thieves to take credit for your hard work if your pins are branded.
Create a few Pinterest templates that can be edited easily. Use these templates for all of your pins. You’ll save time and build a consistent brand.
5. Keyword Rich Description
The fifth, and most important step to creating the perfect Pinterest image is adding a keyword rich description.
When a pinner taps your image for a closeup, they’ll also see your description.
Offer a compelling description that drives the pinner to click through to your content.
Pinterest uses an algorithm to decide which pins will show up in users feeds. Part of that algorithm has to do with the keywords that you use in your description.
Long tail keywords and phrases work best. Just make sure the keywords are relevant to your blog post.
Pinterest does not use hashtags in the same fashion as Twitter and Instagram. In fact, Pinterest For Business warns that too many hashtags in a description can work against you.
My best advice is don’t bother using hashtags on Pinterest.
When you write your blog post, think of every keyword that could be used. Type the keyword in the Pinterest search bar and see what suggestions pop up. Use those key phrases in your pin’s description to rank better in your followers feeds.
Did you find this post helpful? Leave a comment below and let me know what your favorite tip from this post is.
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